Monday, December 30, 2019

Supply Chain Management of Pepsi - 10053 Words

Dissertation Report On â€Å"A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna† At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: - 11 Academy Of Management Studies, Dehradun DECLARATION I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me†¦show more content†¦I am also equally thankful to Mr. Anish Kumar (Sales Co-coordinator, Bihar) who taught me every minute aspect of marketing. A special appreciative â€Å"Thank you† in accorded to all staff of â€Å"Lumbini Beverages Pvt. Ltd.†, Hajipur and MDC, Patna for their positive support. I also acknowledge with a deep sense of reverence, my gratitude towards my parents and member of my family, who has always supported me morally as well as economically. At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report. (Kunal) CONTENTS âž ¢ Preface âž ¢ Acknowledgement Title Chapter 1. Introduction to the Study âž ¢ Objective of the Study âž ¢ Importance and relevance of the Study âž ¢ Scope of the Study âž ¢ Methodology used in the study âž ¢ Limitation of the study Chapter 2. Introduction of the Soft Drinks in India âž ¢ History of Soft Drinks in India âž ¢ History of Pepsi âž ¢ Production Process âž ¢ Product Manufactured and Main Consumer Chapter 3. Organizational Structure âž ¢ History and Organizational Structure of Lumbini Beverages Pvt. Ltd. Hajipur Chapter 4. A Theoretical frame work of Channel of distribution Chapter 5. Channel of distribution ofShow MoreRelatedPepsi: Supply Chain Management5028 Words   |  21 Pagesï » ¿ Table of Contents Introduction Supply Chain Management is the process of planning, implementing, and controlling the operations of supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption. It is a cross functional approach to managing the movement of raw materials into an organization and theRead MorePepsiCo Is Growing in to a World Class Organization Essay536 Words   |  3 PagesPepsiCo is one of the foremost food and beverage companies in the world and sells its products of Pepsi, Frito Lay, Tropicana, Quaker, and Gatorade in more than 200 countries and territories world wide (PepsiCo, 2014). With the large size of PepsiCo and the substantial volume of products produced and sold around the world having a having a swift, seamless, integrated, and cost effective supply chain is essential to the well being of the comp any. The mission of PepsiCo is to grow its business intoRead MoreSupply Chain Mgt of Pepsi1340 Words   |  6 PagesSupply Chain Management of PepsiCo ------------------------------------------------- Case Details: | Case Code | : | OPER102 | Case Length | : | 14 pages | Period | : | 2005-2011 | Organization | : | PepsiCo. | Pub Date | : | 2012 | Teaching Note | : | Not Available | Countries | : | US; Global | Industry | : | Food and Beverages | ------------------------------------------------- Abstract: In 2010, PepsiCo Beverage Company (PBC), an operating unit of PepsiCo Inc. (PepsiCo)Read MoreSwot Analysis Of Pepsico1602 Words   |  7 PagesFocusing more on operations management which is a key core to operating a successful company like PepsiCo. Significantly the mission statement of this company states â€Å"As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, ourRead MoreCorporate Social Responsibilities Of Pepsi Co Essay934 Words   |  4 PagesCompany position According to Fortune 500 list, Pepsi Co. is the number 43 highlighting Pepsi’s continued success. Also, Pepsi Co. operates within the soda and snack industry against rival competitor Coca Cola and other soft drink brands. Pepsi Co. is one of only a handful of fortune 500 companies run by women. Mrs. Indra K. Nooyi biography states she assumed command of Pepsi Co. in 2006 as CEO and is the driving force for the companies CSR initiatives. (Pepsi: Leadership) Corporate Social ResponsibilitiesRead MoreSupply Chain Management At Pepsico2261 Words   |  10 PagesSupply Chain Management at PepsiCo PepsiCo s supply chain control was based totally on the idea of collaboration and integration. The corporation took numerous initiatives to have an extra collaborated and included supply chain, which might come to be a supply of aggressive benefit. Pepsi Co History PepsiCo, a Fortune 500, American Multinational enterprise is underneath the food client product industry and is the arena leader in convenient foods and drinks. 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In order to gain competitive advantage, some underlying issues need to be addressed, such as, what should be done to support sales as the consumption of CSDs is declining due to the increasing trend in the availability of substitute products. AlsoRead MorePepsi Co Strategic Management1139 Words   |  5 PagesBackground ï‚â€" Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay ï‚â€" In 1997, publicly traded company to focus PepsiCo on food and beverages. ï‚â€" The world’s largest snack and beverage company in 2006 In 2006, PepsiCo has approximately $35billion net revenue ï‚â€" The company is broken into four business divisions: ââ€" ¦ Frito-lay North America Frito-Lay North America manufactures, markets, sells and distributes salty and sweet snacks. Products manufactured andRead MoreThe Production of Pepsi2420 Words   |  10 PagesTranscom Beverage Ltd | The production of Pepsi | Assignment on Production and Operations Management | | | 7/28/2012 | | Submittted to: Ishfaque Hossain Lecturer School of Business North South University ------------------------------------------------- Submitted By: Muhammad Mufrad MAHMUD (ID-0910645630) Sarah TABASSUM (ID-0910888030) sugandha saha (Id-082276030) md. rezaul karim (id-0920117030) md. zia uddin (Id-0910260030) farhana rahman (ID-0910229530) Acknowledgement

Sunday, December 22, 2019

Identity in Multiracial British and American Society

Identity in multiracial British and American society For many years, notions of identity within British culture seemed stable and unchanging. However, according to Windrush: The Irresistible Rise of Multi-Racial Britain by Trevor Phillips and Mike Phillips, this began to change with the changing complexion of English society. England was no longer divided by class or even by regions or nations of origin during the postwar era. An influx of West African immigrants fundamentally destabilized what it meant to be British. In contrast, as chronicled in the 1887 short story by Charles Chesnutts The Goophered Grapevine, the presence of African-Americans was just as often used to affirm the whiteness and self-perceived superiority of the majority. African-Americans must use conjuring and lies to assert themselves over the whites that dominate society because of their socially marginalized status. The Phillips brothers book gets its name from the Empire Windrush, a ship that transported former West Indian soldiers to Great Britain. The soldiers were willing immigrants, who had served with distinction in the British Army and sought to better their lot in life. There was a substantial influx of West Indians after the arrival of the Windrush in 1948, and their numbers grew after the United States passed immigration controls in the 1950s. Great Britain was to limit immigration itself in the 1960s, but in the years when it was still liberalized, the numbers of nonwhites grewShow MoreRelatedAustralia Is Experiencing A True Predicament1342 Words   |  6 PagesAustralians feel that the nation does not have a clear nation identity. This failure to do so has left the country in a state of discontent. If a national identity is an idea constructed by modern nation-states to identify real or imagined commonalities in order to unite a population (Flayhive 2007). 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Explain where you fit and how that affects the life chances for you and others like you. Use theoretical concepts and empirical findings from class materials, other relevant research, and archival data sources to describe and analyze your â€Å"place† in the world. Why do you think our society stratifies individuals and groups on these dimensions and not others? UseRead More Ronald Takakis Iron Cages: Race and Culture in 19th-Century America1674 Words   |  7 Pagesdeclared its independence from British rule, the founding fathers faced a conundrum: How to build and maintain a successful republican government that was ultimately dependent upon the passions and character of its people. Their solution was to propose the construction of what historians have called iron cages, which were ideological devices intended to deter the corruption and folly that might consume a free people, and instead promoterational and virtuous American citizens. Ronald Takaki expandsRead More British National Identity Through the Lens of British Media Essay3106 Words   |  13 Pagestime. Thanks to the news media, people all over Britain could keep abreast of all these small details regarding the news event of the late Diana and share their feelings together, creating a sense of national identity in the wake of a tragedy. But what exactly is national identity? The British dont seem to know anymore than anyone else does; they are currently wondering where they fit into the grand picture of a global community. As Roberto Foa from Europa Magazine puts it, On the one hand, sheRead MoreEssay on Biracially Raised Children2156 Words   |  9 Pagesbackgrounds. For example, a Chinese women married to an American. While the intermarried couples have to adapt their racial differences, their cultural background would assert a significant influence on the development of their offspring. In addition, society has also held different views on them. Children raised in a interracial family are often believed to encounter problems like a feelings of alienation, a sense of low-esteem, loss of self- identity, culture and tradition, which may cause personalityRead MoreMusic in the American Revolution2344 Words   |  10 PagesIn the American Revolution, music played an important part of American culture no matter what sector of society. The music of the era served as a social commentary on the political concerns of the period aside from entertainment. The music was expressed through many forms, songs, hymns and varied instrumental musical traditions that reflected the social conditions which created it. Church music was an important source of spiritual inspiration and expression of the patriotic sentiment. The music inRead MoreAnalysis Of Bacon s Rebellion Was Led By Nathaniel Bacon Essay2412 Words   |  10 PagesThe first rebellion in the colonies; Bacon’s Rebellion, has had many political, social and economic effects that are still prominent in our society today. Bacon’s Rebellion was a result of the growing resentment between settlers and colonial governors, who granted special privileges to their favorites and deprived freemen of their rights. People of all classes and racial backgrounds were able to unite against their common enemies; the powerful and wealthy planters. Baconà ¢â‚¬â„¢s rebellion was led by NathanielRead More Saving Your Culture in America Essay2368 Words   |  10 PagesSaving Your Culture in America Many people come to the United States for freedom and to live out the American dream.What is happening is many people are trying to â€Å"fit† in with the American ways that they lose a lot of their own culture by assimilating into the American society.By losing your culture you lose a part of yourself.Knowing about your history and learning about other people’s history can give you a greater understanding of other ethnic groups and in some ways enrich your life.ByRead More Police Brutality: A Minority Group Concern Essay examples1926 Words   |  8 PagesRelations between the police and minority groups are a continuing problem in many multiracial societies. Surveys consistently document racial differences in perceptions of the police, with minorities more likely than whites to harbor negative views. 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Saturday, December 14, 2019

Poetry, Post-1914 †Literature Coursework Free Essays

With detailed reference to three poems, compare and contrast the poets’ presentation of war through their choice of language and form. World War One was one of the most influential events over Western literature. The three poems which I will analyse in this essay are â€Å"Dulce Et Decorum Est† by Wilfred Owen, â€Å"An Irish Airman Foresees His Death† by W. We will write a custom essay sample on Poetry, Post-1914 – Literature Coursework or any similar topic only for you Order Now B. Yeats and â€Å"Anthem for Doomed Youth† also by Wilfred Owen. Poets such as Owen decided to write very powerful poems at this period of time to show the world what was going on in the war. By these poems being written and published in various newspapers, the world would get to see what was really happening in the war, rather than seeing all the propaganda that many governments showed the public. The forms of the three poems are mainly very different. â€Å"Anthem for Doomed Youth† is written as a sonnet, which is generally associated with love. This association suggests that â€Å"Anthem† was written as a celebration of their lives, rather than as a poem to commemorate their lives. Another slight similarity is that â€Å"Anthem† and â€Å"Dulce† are both written using stanzas, rather than â€Å"An Irishman† which is written in free form, even though it is significantly longer than â€Å"Anthem†. The rhyme schemes of â€Å"Dulce Et Decorum Est† and â€Å"An Irish Airman Foresees His Death† are the same, following the ABAB†¦ pattern, however â€Å"Anthem For Doomed Youth† has a very different rhyme scheme, sometimes using ABAB†¦ and sometimes using AABB†¦ the times in which these rules are used are very random. â€Å"Dulce Et Decorum Est† was written by Owen to tell the world about what was really happening in the war. Most of the poem is made up of phrases describing the torment and pain that soldiers went through during this time. An example of one of these phrases is when he says â€Å"Knock-kneed, coughing like hags†, by using this simile, Owen is conveying to the audience that many soldiers were injured and suffering badly during the war. Yeats uses a similar technique to get the message of bad conditions through to the audience, he says â€Å"Those I fight I do not hate†, stating that he doesn’t even know the people that he is fighting, so cannot have hate for them, even though they could kill or injure him. He is also showing a different tone to the poem, saying that it is indifferent, calm and detached. â€Å"An Irish Airman Foresees His Death† is written in first person, giving it a personal feel, making you feel like you know the â€Å"Irish Airman† and understand his problems and sorrows. Contrary to this, both â€Å"Anthem for Doomed Youth† and â€Å"Dulce Et Decorum Est† are written in third person, making the reader feel like the poems are more of a story than a person account of the war, even though Owen fought in the war. There are many messages in each of the poems. One of the most easy to see hidden message occurs in â€Å"Anthem for Doomed Youth†, line three is the longest line throughout the whole poem and it says this: â€Å"Only the stuttering rifles’ raid battle†. This phrase can be interpreted in many different ways. One of these could be that the â€Å"stuttering rifles† are the prayers that are being said for the soldiers have been saying, however the â€Å"stuttering rifles† could mean the rifles are causing a long and painful death, and this is, in fact the reason why the line is so long. In â€Å"Dulce Et Decorum Est† the same technique is also used. This time the longest line is the second line which says â€Å"Knock-kneed, coughing like hags, we cursed through the sludge†. This line is saying how the soldiers were so injured and worn out that they â€Å"cursed through the sludge† meaning it took them a long time. This is the reason why the line is so long. The longest line of â€Å"An Irish Airman Foresees His Death† does however not follow the same pattern. The first line of â€Å"Anthem† is written in the form of a rhetorical question, this question makes you think about what happened to all the people that died â€Å"like cattle† die in inhuman ways, and just being slaughtered. â€Å"Dulce† immediately starts by using a simile; â€Å"Bent double, like old beggars under sacks†, this simile is showing you the extent of the injuries suffered, it made them â€Å"bent† like old people would be, not young people who should have fit and healthy bodies. â€Å"I know that I shall meet my fate† is the opening line of â€Å"An Irish Airman Foresees His Death†, this immediate impact, by the man saying he is going to die is very dramatic; it engages the reader and creates suspense about what is going to happen. The past, present and future are all mentioned in â€Å"An Irish Airman Foresees His Death†. â€Å"I know that I shall meet my fate† is the airman saying that he knows that he will die soon, this is in the present, â€Å"The years to come, seemed waste of breath† is saying that the years to come seem a waste of time, talking about the future and â€Å"A waste of breath the years behind† is saying that the years gone by also seem like a waste of time. This use of all three tenses is giving the audience a briefing about what happened in the past, what is happening at the moment and what the airman fears will happen in the future. Both â€Å"Dulce Et Decorum Est† and â€Å"Anthem for Doomed Youth† are written in the present because they have a main purpose of telling the audience what is happening, rather than what happen in the past and what will happen in the future. During the early 1900’s many British people were religious, rather than today, where only a small fraction of people keep any religious observance. The fact that people kept to there religion meant that a lot of this type of imagery was put into poems during the war. â€Å"Anthem for Doomed Youth† has all the components in it to tell you what a funeral for one of the fallen soldiers would be like, it mentions â€Å"bells† as in bells at a church, but Owen may also be referring to the noise of the rifles, it also mentions â€Å"prayer† which could also be the hope that the soldiers had in order that they would survive and it also mentions many others including â€Å"choirs† which could be the other soldiers. Similarly to â€Å"Anthem†, â€Å"An Irish Airman Foresees His Death† also uses religious imagery; this occurs when Yeats says â€Å"my country is Kiltartan Cross†, this can be perceived in the way that â€Å"Kiltartan Cross † is his religion, because it is where he is from, and he has great passion to fight for them, in order that they win. Both â€Å"Dulce Et Decorum Est† and â€Å"Anthem for Doomed Youth† describe injured servicemen in great detail. This is done because the injuries were so great that some of the soldiers had, the poets felt a ‘responsibility’ of telling the public what was happening. One example of this poetic device in â€Å"Anthem for Doomed Youth† is when it says; â€Å"The pallor of girls’ brows shall be their pall; Their flowers the tenderness of patient minds† This is saying that there faces were the colour of a coffin cloth (white) and that they had wounded minds like a patient in hospital. One type of this imagery used in â€Å"Dulce† is when Owen says; â€Å"If you could hear, at every jolt, the blood Come gargling from the froth-corrupted lungs† This is saying that blood was spooling out of the â€Å"corrupted† lungs, making you imagine a dead or struggling soldier on the floor with blood oozing out of him. Contrary to these two poems â€Å"An Irish Airman Foresees His Death† does not describe injured soldiers; this may be because Yeats wanted to make his poem seem different to many poems which were appearing in the media at the time. After writing this essay, I have realised that different poets use different techniques to write their poems, making them appealing to different types of audiences. How to cite Poetry, Post-1914 – Literature Coursework, Essays

Friday, December 6, 2019

Integrated Marketing Communications Football Club

Question: Discuss about the Integrated Marketing Communicationsfor Football Club. Answer: Company Background Melbourne City Football Club This is a proficient football Club, which competes in most of the major football leagues of Australia such as Westfield W-League, Hyundai A-league and Foxtel National Youth League. This club is owned by an association that involves the city football Group. This association owns other clubs like New York City FC and Manchester City FC. This club was established in the year of 2009 (MelbourneCityFC 2017). The home ground of the club is located at AAMI Park in Melbourne. The club has vision of developing broad based community team. They have the vision to promote cultural diversity and passion for football all over the world. To hold an effective communication system this club has taken a number of steps such as working with the local Victorian communities for the better future of the fan and player. Moreover, this club maintains the accounts of corporate social responsibility. For a strong communication system, this club has actively participated in programs such as arrangement of different events, clinics; it also provides coaching to various schools (MelbourneCityFC, 2017). Apart from that SEDA Program and Cityzens Giving are two powerful initiatives that have helped this football club a strong relationship with the community. For the target segmentation, it can be said that this football club has focused to increase the passion of the sports among the children and school goers; on addition, they train and provides proper coaching to the appealing players so that they can hold a prospectus professional future. Moreover, this club encourages players irrespective of their community, gender, social and religious community. Bendigo Bank The origin of the company Bingo Bank started more than 150 years ago in two different communities. They are such as Adelaide in South Australia and Bendigo in Victoria. Presently the company is owned by more than 90, 000 shareholders (Bendigobank 2017). It is recognized as the top 60 ASX organization. The company presently has more 6,500 workers serving more than 1.5 billion customers in approximately 500 communities all over the Australia (Bendigobank 2017). The Bank operates various brands that offer wide range of products and services to the customers. They are such as: Bendigo Bank Adelaide Bank Rural Bank Community Sector Banking In order to establish an efficient relationship with the communities Bendigo Bnk has launched a program named as Community Bank Program (Bendigobank, 2017). In this program, local communities can own as well as operate a branch of this bank and Bendigo Bank will help that local community with the entire required infrastructure. The bank has offered its service for both the rural and urban areas. The community bank program helped this organization in the service extension in those area where banking service were not available. TV and Radio Advertisements Most of the entrepreneurs stated that TV and Radio advertisement is beyond their range. However, advertising on local TV channels can be surprisingly affordable for companies. Nakamura (2015) stated that TV and radio advertisement can help a company to reach more target audience compare to any other types of advertisements. It has been found that both the selected organizations, Melbourne City Football Club and Bendigo Bank are already established in the Australian market. Both the companies have taken some initiatives to improve their TV and Radio advertisements. They are mentioned below: Melbourne City Football Club This football club is considered as one of the most renowned football cubs in Australia. The club has developed its own promotion and marketing team. This team has the responsibility for TV and radio advertisement. All the pre-season events like Tram Kit and fan events of the club are telecasted in Channel 9 (MelbourneCityFC 2017). All the matches of the club are also telecasted and analyzed in this channel. In order to increase radio advertisement, the club has developed an agreement with ABC radio Australia. Bendigo Bank A new sign-off line of the banks national TV advertisement campaign has been developed by the advertising agency named BADJAR on 18th September 2016 (Bendigobank 2017). The new tag line is You need to know the Bendigo. The advertising agency has developed four 30 seconds commercials. They cover four major aspects such as Green loans, e-banking, community banking and business banking (Bendigobank 2017). The Green loan and e-banking advertisements started to telecast on TV channels from the New Year. However, the company has not shown much attention towards radio advertisement. Recommendations: After analyzing TV and radio advertisement strategies of both the companies, it has been found that these strategies still require some improvement. They have to rethink about their TV and Radio marketing strategy in order to reach wide range of target market. Hence, some generalized recommendations have been provided so that these companies can improve their TV and Radio advertising strategy. They are mentioned below: 1) At first the companies need to rethink about their target market that they want to reach with the help of TV and radio marketing. Depending on the target market, they have to analyze the features and services that they have to show in their advertisements. 2) In order to increase TV and radio marketing, these companies have to increase their budget on advertisements. 3) These companies have to arrange specific salespersons to visit TV and radio stations. They have to find out the list of spots and available time to show their advertisements on different TV and radio channels of Australia. 4) Depending on the effectiveness of TV advertisements they have to develop an agreement of advertisement with TV channels for at least three months. 5) These companies can use celebrity endorsement for their advertisements. For instance, Melbourne City Football Club can use any famous sports personal of Australia for promotion. On the contrary, Bendigo Bank can use movie stars to for promotion. Reference List Bendigobank, 2017.Bendigo Bank's new brand advertising campaign - Bendigo Bank. [online] Bendigobank.com.au. Available at: https://www.bendigobank.com.au/news-and-media/news/news-archive/bendigo-banks-new-brand-advertising-campaign [Accessed 5 Jan. 2017]. Bragg, M.A., Yanamadala, S., Roberto, C.A., Harris, J.L. and Brownell, K.D., 2013. Athlete endorsements in food marketing.Pediatrics,132(5), pp.805-810. MelbourneCityFC, 2017.About Us. [online] Melbourne City FC. Available at: https://www.melbournecityfc.com.au/about/about-us/ascwzx0fu57v1ppdt2cinx8wf [Accessed 5 Jan. 2017]. Mullin, B.J., Hardy, S. and Sutton, W., 2014.Sport Marketing 4th Edition. Human Kinetics. Nakamura, L.I., 2015. Advertising, intangible assets, and unpriced entertainment. InIntangibles, Market Failure and Innovation Performance(pp. 11-26). Springer International Publishing. Penhani, D., Ghadami, M. and Fard, M.J., 2015. Investigating the effect of media advertising (through TV) on attracting banks clients based on AIDA model: case study of Bank Mellat.Advances in Environmental Biology, pp.394-401.